20 years of strategic brand work for DAX companies, hidden champions, and ambitious SMEs
Depth for Leaders
Depth for Leaders
Trusted by:
Trusted by:
Trusted by:
What
Matters
Needs
Nuance
What
Matters
Needs
Nuance
What
Matters
Needs
Nuance
We work with leading companies, visionary CxOs, and ambitious mid-sized champions.
We work with leading companies, visionary CxOs, and ambitious mid-sized champions.
You think strategically. We’re all about clarity and distinction. Our interdisciplinary approach blends analysis, consultancy, design and execution to provide transformative solutions for complex creative challenges. We provide Depth for Leaders.
You think strategically. We’re all about clarity and distinction. Our interdisciplinary approach blends analysis, consultancy, design and execution to provide transformative solutions for complex creative challenges. We provide Depth for Leaders.
Foto: Reiner Schmitz
Foto: Reiner Schmitz
Foto: Reiner Schmitz
We don’t delegate responsibility.
We don’t delegate responsibility.
The people shaping your brand remain accountable — from strategic direction to final rollout. For us, great design starts with clarity, experience and personal commitment. Especially when decisions are critical.
The people shaping your brand remain accountable — from strategic direction to final rollout. For us, great design starts with clarity, experience and personal commitment. Especially when decisions are critical.
The people shaping your brand remain accountable — from strategic direction to final rollout. For us, great design starts with clarity, experience and personal commitment. Especially when decisions are critical.
nuː.aːns
Nuance:
Nuance:
Nuance:
Understanding subtle differences; Nuance recognizes that slight changes in meaning, opinion, or attitude can have a significant impact.
Understanding subtle differences; Nuance recognizes that slight changes in meaning, opinion, or attitude can have a significant impact.
Bureau Wehrmann is WMNN: What Matters Needs Nuance
Bureau Wehrmann is WMNN: What Matters Needs Nuance
of Strategy, Design and Execution. WMNN helps you make meaning. In markets, in culture, in leadership.
of Strategy, Design and Execution. WMNN helps you make meaning. In markets, in culture, in leadership.
of Strategy, Design and Execution. WMNN helps you make meaning. In markets, in culture, in leadership.
Discover our packaged Services
Discover our packaged Services
Discover our packaged Services
[01]
Strategy & Brand Deep Dive
Clarify who you are – and why it matters. We help you sharpen the core of your brand: what it stands for, how it differentiates, and how it communicates.
Brand & comms audit
Competitor & differentiation analysis
Narrative development
Messaging framework
Brand architecture & naming
Brand design
Visual principles and guides
Deliverables & Outcome
Brand strategy document (30-40 pages)
Competitive positioning matrix
Messaging framework with 3-5 core narratives
Visual identity principles
Stakeholder presentation deck
Ideal for:
Post-merger clarity, repositioning, entering new markets
[01]
Strategy & Brand Deep Dive
Clarify who you are – and why it matters. We help you sharpen the core of your brand: what it stands for, how it differentiates, and how it communicates.
Brand & comms audit
Competitor & differentiation analysis
Narrative development
Messaging framework
Brand architecture & naming
Brand design
Visual principles and guides
Deliverables & Outcome
Brand strategy document (30-40 pages)
Competitive positioning matrix
Messaging framework with 3-5 core narratives
Visual identity principles
Stakeholder presentation deck
Ideal for:
Post-merger clarity, repositioning, entering new markets
[01]
Strategy & Brand Deep Dive
Clarify who you are – and why it matters. We help you sharpen the core of your brand: what it stands for, how it differentiates, and how it communicates.
Brand & comms audit
Competitor & differentiation analysis
Narrative development
Messaging framework
Brand architecture & naming
Brand design
Visual principles and guides
Deliverables & Outcome
Brand strategy document (30-40 pages)
Competitive positioning matrix
Messaging framework with 3-5 core narratives
Visual identity principles
Stakeholder presentation deck
Ideal for:
Post-merger clarity, repositioning, entering new markets
[03]
Phygital Transformation & UX Optimization
Make complexity feel simple. Watch your brand become tangible. Whether you're optimizing a digital platform or bringing a digital brand to the physical world, we help structure, design, and guide experiences that resonate and convert.
UX audit & journey analysis
Information architecture
Wireframes & prototypes
Design systems & UI templates
AI concepts & frameworks
SEO & GEO / AIO
Spatial Experiences
Deliverables & Outcome
UX audit report with journey analysis (25-30 pages)
Information architecture & sitemap
Wireframe system (15-25 key screens)
Design system with 50+ UI components
SEO/GEO/AIO technical requirements
Brand application guide (20-30 pages)
Design concept with 3D renderings (for physical spaces)
Ideal for:
Website/platform redesigns, complex B2B software UX, showroom/office spatial branding, trade show booth concepts, omnichannel experience harmonization
[03]
Phygital Transformation & UX Optimization
Make complexity feel simple. Watch your brand become tangible. Whether you're optimizing a digital platform or bringing a digital brand to the physical world, we help structure, design, and guide experiences that resonate and convert.
UX audit & journey analysis
Information architecture
Wireframes & prototypes
Design systems & UI templates
AI concepts & frameworks
SEO & GEO / AIO
Spatial Experiences
Deliverables & Outcome
UX audit report with journey analysis (25-30 pages)
Information architecture & sitemap
Wireframe system (15-25 key screens)
Design system with 50+ UI components
SEO/GEO/AIO technical requirements
Brand application guide (20-30 pages)
Design concept with 3D renderings (for physical spaces)
Ideal for:
Website/platform redesigns, complex B2B software UX, showroom/office spatial branding, trade show booth concepts, omnichannel experience harmonization
[03]
Phygital Transformation & UX Optimization
Make complexity feel simple. Watch your brand become tangible. Whether you're optimizing a digital platform or bringing a digital brand to the physical world, we help structure, design, and guide experiences that resonate and convert.
UX audit & journey analysis
Information architecture
Wireframes & prototypes
Design systems & UI templates
AI concepts & frameworks
SEO & GEO / AIO
Spatial Experiences
Deliverables & Outcome
UX audit report with journey analysis (25-30 pages)
Information architecture & sitemap
Wireframe system (15-25 key screens)
Design system with 50+ UI components
SEO/GEO/AIO technical requirements
Brand application guide (20-30 pages)
Design concept with 3D renderings (for physical spaces)
Ideal for:
Website/platform redesigns, complex B2B software UX, showroom/office spatial branding, trade show booth concepts, omnichannel experience harmonization
[04]
Launch & Market Presence
More than a launch. A partnership into the market. We support your launch – and what comes after. Over three months, we help your team navigate the crucial first phase of market presence with strategic precision, creative support, and real-time adjustment.
Go-to-market plan refinement
Messaging & material alignment
Field enablement & stakeholder support
Market monitoring & competitor response
Creative iterations based on live feedback
Launch retrospective & roadmap
Employer Experience
Deliverables & Outcome
Refined go-to-market plan with milestones
Launch messaging framework aligned across channels
Sales enablement toolkit (pitch decks, battlecards, scripts)
Field team training (2-3 workshops)
Creative asset iterations based on market feedback
Campaign performance dashboards
Launch retrospective report with next-phase roadmap
Employer experience & Onboarding materials
Ideal for:
Product/service launches, market entry, rebrands going live, post-merger rollouts, scaling into new segments, leadership transitions requiring public presence
[04]
Launch & Market Presence
More than a launch. A partnership into the market. We support your launch – and what comes after. Over three months, we help your team navigate the crucial first phase of market presence with strategic precision, creative support, and real-time adjustment.
Go-to-market plan refinement
Messaging & material alignment
Field enablement & stakeholder support
Market monitoring & competitor response
Creative iterations based on live feedback
Launch retrospective & roadmap
Employer Experience
Deliverables & Outcome
Refined go-to-market plan with milestones
Launch messaging framework aligned across channels
Sales enablement toolkit (pitch decks, battlecards, scripts)
Field team training (2-3 workshops)
Creative asset iterations based on market feedback
Campaign performance dashboards
Launch retrospective report with next-phase roadmap
Employer experience & Onboarding materials
Ideal for:
Product/service launches, market entry, rebrands going live, post-merger rollouts, scaling into new segments, leadership transitions requiring public presence
[04]
Launch & Market Presence
More than a launch. A partnership into the market. We support your launch – and what comes after. Over three months, we help your team navigate the crucial first phase of market presence with strategic precision, creative support, and real-time adjustment.
Go-to-market plan refinement
Messaging & material alignment
Field enablement & stakeholder support
Market monitoring & competitor response
Creative iterations based on live feedback
Launch retrospective & roadmap
Employer Experience
Deliverables & Outcome
Refined go-to-market plan with milestones
Launch messaging framework aligned across channels
Sales enablement toolkit (pitch decks, battlecards, scripts)
Field team training (2-3 workshops)
Creative asset iterations based on market feedback
Campaign performance dashboards
Launch retrospective report with next-phase roadmap
Employer experience & Onboarding materials
Ideal for:
Product/service launches, market entry, rebrands going live, post-merger rollouts, scaling into new segments, leadership transitions requiring public presence
Not ready for a full commitment? Let's talk about what matters most.
Not ready for a full commitment? Let's talk about what matters most.
Each of our services can be commissioned individually.
Whether you’re facing a strategic reset, a complex digital challenge, or just one of those market moments — we start with a focused conversation.
Each of our services can be commissioned individually.
Whether you’re facing a strategic reset, a complex digital challenge, or just one of those market moments — we start with a focused conversation.
Our Studio in Numbers
Years active in B2B
Years active in B2B
Brands relaunched
Brands relaunched
Industries served
Industries served
Current Clients
Current Clients
Years active in B2B
Industries served
Brands relaunched
Current Clients
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
How long does a typical brand development project take?
Our Strategy & Brand Deep Dive typically runs 6-8 weeks from kickoff to delivery. Larger transformations involving digital platforms or spatial experiences can extend to 3-6 months. We prioritize strategic clarity over speed.
What industries do you specialize in?
We've served 7+ industries over 20 years, with particular depth in B2B tech, industrial manufacturing, healthcare + pharma, and professional services. Our client base includes DAX-listed corporations, hidden champions, venture-backed scale-ups and different SMEs.
What makes WMNN different from other brand agencies?
WMNN isn't just an agency—it's a framework for clarity built on three pillars: Execution → 20 years of hands-on B2B brand work. No delegation—we stay accountable from strategy through delivery. Catalyst → We translate complexity into clarity, challenge assumptions, and connect strategic dots others miss. Intelligence → Our proprietary platform plinio identifies emerging narratives 6-18 months early, giving you foresight instead of reactive content. You get strategic depth, execution quality, and predictive intelligence—integrated, not siloed.
Do you work with clients outside Germany?
Yes. While based in the Munich region, we serve clients across DACH and internationally. From Zurich to New York.
What's your typical client engagement model?
We offer packaged services (6-12 weeks) and ongoing partnerships. We're also available for individual, isolated tasks. About 70% of clients return for additional projects or retain us for strategic counsel.
How long does a typical brand development project take?
Our Strategy & Brand Deep Dive typically runs 6-8 weeks from kickoff to delivery. Larger transformations involving digital platforms or spatial experiences can extend to 3-6 months. We prioritize strategic clarity over speed.
What industries do you specialize in?
We've served 7+ industries over 20 years, with particular depth in B2B tech, industrial manufacturing, healthcare + pharma, and professional services. Our client base includes DAX-listed corporations, hidden champions, venture-backed scale-ups and different SMEs.
What makes WMNN different from other brand agencies?
WMNN isn't just an agency—it's a framework for clarity built on three pillars: Execution → 20 years of hands-on B2B brand work. No delegation—we stay accountable from strategy through delivery. Catalyst → We translate complexity into clarity, challenge assumptions, and connect strategic dots others miss. Intelligence → Our proprietary platform plinio identifies emerging narratives 6-18 months early, giving you foresight instead of reactive content. You get strategic depth, execution quality, and predictive intelligence—integrated, not siloed.
Do you work with clients outside Germany?
Yes. While based in the Munich region, we serve clients across DACH and internationally. From Zurich to New York.
What's your typical client engagement model?
We offer packaged services (6-12 weeks) and ongoing partnerships. We're also available for individual, isolated tasks. About 70% of clients return for additional projects or retain us for strategic counsel.
How long does a typical brand development project take?
Our Strategy & Brand Deep Dive typically runs 6-8 weeks from kickoff to delivery. Larger transformations involving digital platforms or spatial experiences can extend to 3-6 months. We prioritize strategic clarity over speed.
What industries do you specialize in?
We've served 7+ industries over 20 years, with particular depth in B2B tech, industrial manufacturing, healthcare + pharma, and professional services. Our client base includes DAX-listed corporations, hidden champions, venture-backed scale-ups and different SMEs.
What makes WMNN different from other brand agencies?
WMNN isn't just an agency—it's a framework for clarity built on three pillars: Execution → 20 years of hands-on B2B brand work. No delegation—we stay accountable from strategy through delivery. Catalyst → We translate complexity into clarity, challenge assumptions, and connect strategic dots others miss. Intelligence → Our proprietary platform plinio identifies emerging narratives 6-18 months early, giving you foresight instead of reactive content. You get strategic depth, execution quality, and predictive intelligence—integrated, not siloed.
Do you work with clients outside Germany?
Yes. While based in the Munich region, we serve clients across DACH and internationally. From Zurich to New York.
What's your typical client engagement model?
We offer packaged services (6-12 weeks) and ongoing partnerships. We're also available for individual, isolated tasks. About 70% of clients return for additional projects or retain us for strategic counsel.
Insights
Our latest thoughts and opinions
Insights
Our latest thoughts and opinions
Insights
Our latest thoughts and opinions
Wednesday, January 28, 2026
Written by
Dennis Wehrmann
The Risks of AI-Generated Content
The Risks of AI-Generated Content
The Risks of AI-Generated Content
Friday, January 23, 2026
Written by
Dennis Wehrmann
The Invisible Liability Crisis
The Invisible Liability Crisis
The Invisible Liability Crisis
Monday, January 12, 2026
Written by
Dennis Wehrmann
The B2B Exhibition Paradox
The B2B Exhibition Paradox
The B2B Exhibition Paradox
Wednesday, December 10, 2025
Written by
Dennis Wehrmann
AI in design - how are creatives using artificial intelligence to shape brand identity
AI in design - how are creatives using artificial intelligence to shape brand identity
AI in design - how are creatives using artificial intelligence to shape brand identity
Monday, December 1, 2025
Written by
Dennis Wehrmann
The 'Creative Debt' Crisis
The 'Creative Debt' Crisis
The 'Creative Debt' Crisis
Discover more
Discover more
Discover more
Jump right in to experience
Depth for Leaders
Jump right in to experience
Depth for Leaders
Jump right in to experience
Depth for Leaders